Nivea has just released a magazine ad that has a solar panel and charges your smartphone.
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The magazine ad is a print ad in a popular brazilian magazine that uses solar power to charge the reader s cell phones.
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In may 2013 nivea sun ads fitted with wafer thin solar cells and a phone plug appeared in some issues of a popular general interest magazine.
Maybe you ll use it in the future on other trips to the beach.
These special inserts used sunlight to charge.
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Incorporating technology and interactive into print could be a saving grace for the dying medium.
So they ve just gotten you to take a nivea ad for sunblock with you every time to go to the beach.
This ad takes helpful to a whole new level through the technological integration with your physical world.
So go on get going helping them.
And you ll probably keep it for the whole time you re in brazil maybe long after.
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As proven most recently by time s we couldn t stop talking about it breastfeeding cover boobs still pique the interest of consumers the shocking cover photo got time a lot of press and a 50 percent increase in sales over 26 weeks reported adweek.
Tom ford s 2007 print ads depicting perfume bottles between women s breasts did incredibly well for the.
Though we may not have the budget to buy solar panels for top tier magazine ads nivea s ad is a truly inspiring example of solving for the needs of your customers.
This is a huge breakthrough for many.
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Giovanni draftfcb in são paulo brazil developed the ad which includes a wafer thin solar panel and phone plug to promote the nivea sun line of skincare products.
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The answer is yes and no.